First Data® Gift Cards

first data gift cards

Gift cards are stored value cards that are considered ‘pre-paid’ cards. This means that the money is paid for up-front versus having a credit line that is paid back over time. They are great tools to enhance the merchant’s brand awareness. Gift cards are small and fit easily into your customers wallet with their other credit cards, reminding them of your business every time they go to pay. Also, gift cards are a great way to attract new customers as they are given as gifts, meaning the giver endorses that company.

First Data’s gift card program allows the merchant to implement the program with little training to their employees, internet reporting, and low fees. Additionally when compared to a gift certificate program the amount of risk involved is lowered because gift cards are not active until they are swiped through the terminal.





  • The First Data Gift Card solution is compatible with today’s most popular technologies – in many instances, you won’t need new equipment
  • The reloadable feature allows you to create loyal, return customers
  • Bundled packages that include gift cards and promotion materials are available at a very affordable price
  • You can create your own customized unique gift card design or select from a wide variety of standard designs
  • Reporting is available online, on your gift card processing statement, or through your terminal’s receipt paper, making it easy to have information available when you need it
  • A welcome kit that includes a merchant guide with helpful, proven marketing tips to help you create an effective plan for your gift card program

Help Your Business

  • Get more control and help reduce fraud compared to paper gift certificates as cards are not valid until activated through your terminal
  • Use your Gift Cards in various creative ways to attract customers — attractive displays, special in-store promotions, as a promotional tool at events or for local businesses, and more
  • Sign up and get started with minimal upfront investment

Help Your Customers

  • Customers love Gift Cards because they make gift giving easier
  • Give appealing and memorable gifts
  • Feel more satisfied with their choices — Purchasers and receivers rate their overall satisfaction with Gift Cards as a “9” on a scale of 1-10 (10 being “extremely satisfied”. Source: 2005 First Data Gift Card Consumer Gift Card Insight Survey. )

Downloadable documentation requires Adobe® Reader®. If you do not already have it, you can download it for free from

First Data Gift Cards Small Merchants Sales Sheet (PDF, 149KB)
First Data Gift Cards Mid to Large Merchants Sales Sheet (PDF, 457KB)
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