First Data® Gift Cards
Gift cards are stored value cards that are considered ‘pre-paid’ cards. This means that the money is paid for up-front versus having a credit line that is paid back over time. They are great tools to enhance the merchant’s brand awareness. Gift cards are small and fit easily into your customers wallet with their other credit cards, reminding them of your business every time they go to pay. Also, gift cards are a great way to attract new customers as they are given as gifts, meaning the giver endorses that company.
First Data’s gift card program allows the merchant to implement the program with little training to their employees, internet reporting, and low fees. Additionally when compared to a gift certificate program the amount of risk involved is lowered because gift cards are not active until they are swiped through the terminal.